Paid Search

Paid Search for buyers already asking, captured with precision.

Google Ads and Microsoft Ads built around intent, negative hygiene, and landing-page congruence so every click has a job: purchase, enrollment, or qualified appointment.

Audit my Paid Search account See the Method

Channels & focus

What we run, and why it belongs in a serious acquisition system.

Google Ads

Search, remarketing, and Performance Max only when earned, governed by query intent, negatives, and CAC / cost-per-enrolled guardrails.

Microsoft Ads

Often lower CPC and incremental high-intent reach. Imported with criteria, not copy-pasted blindly from Google.

Why this matters for growth

August 2026 market context on reach, conversion, and efficiency, then we connect it to CAC and revenue.

8.5B+

Google searches per day worldwide*

~3×

Higher average CVR for search vs display (industry)*

30d

Typical window to cut irrelevant queries hard*

Intent traffic converts when the message matches the query and the landing page finishes the job.
We manage wasted spend ruthlessly, negatives, geo, devices, schedules, because CAC is a system, not a keyword.

*Search volume and CVR comparisons are industry / platform context for August 2026, not Octify guarantees. Account results vary.

The treasure clients hire us for

Capture demand that is already ready to buy.

Paid Search is how you sell more to people who are already looking, without paying for curiosity that never converts.

Intent capture for high-ticket, enrollment, and clinic decisions.
Negative hygiene that protects CAC in the first month.
Microsoft as incremental profit, not an afterthought checkbox.

How we sell outcomes, not activity

Search is still the closest thing advertising has to a raised hand. In 2026 that hand is expensive if you buy informational queries, loose match, or send traffic to a generic homepage. We protect intent with tight structures, honest match types, query mining, Microsoft as incremental coverage, not a blind import, and conversion tracking that reflects business reality.

Numbers we manage toward

Higher conversion rate on high-intent terms
Less wasted spend via query hygiene
Clear CAC / cost-per-enrolled / cost-per-qualified-lead
Cross-engine coverage without duplicate waste
Business growth tied to attributable acquisition

The Octify Method™

Why this service wins with our methodology

Research → Relevance → Revenue applied to this channel, audit first, then scale proof.

Research

Map demand language, competitor gaps, and commercial vs informational intent before budget expands.
Relevance

Ad copy + landing congruence experiments; RSAs that earn clicks worth buying.
Revenue

Budget follows proven queries and geos; losers are cut before they burn the quarter.

What we audit in Paid Search (first 30 days)

We start where spend leaks: queries, match types, landing congruence, and conversion definitions.

Search terms report: commercial vs informational waste.
Match types, negatives, and brand vs non-brand separation.
Landing message match and form / checkout friction.
Conversion tracking: purchases, enrollments, qualified appointments, not spam events.
Microsoft opportunity and duplicate auction waste across engines.

Industries we apply this to

Education Enrollment goals from 100 specialty seats to 20,000 per intake, online & on-campus
eCommerce High-ticket brands $200–$5k+ where trust decides the click
Healthcare Specialty clinics from 1 to 500 locations, local + paid, compliance-aware