Paid Search is the highest-intent channel in digital advertising. Someone searching “best online MBA program” or “custom leather furniture near me” is not browsing, they are actively looking for a reason to buy or enroll. The question isn’t whether they’ll convert. It’s whether they’ll convert with you or your competitor.
We build Google and Microsoft Ads campaigns that put your offer directly in front of high-intent searchers — with messaging that answers their questions, neutralizes their objections, and makes choosing you feel obvious.
We start with keyword strategy built around buying intent, not just search volume. A keyword that gets 10,000 searches per month but attracts researchers will destroy your budget. A keyword that gets 500 searches per month but attracts buyers ready to act will make you money.
Then we build ad copy designed to do one job: make the click feel like the obvious next step. And we build landing pages — or audit your existing ones, to make sure the experience after the click converts at the highest possible rate.
