We Started Octify Because We Were Tired of Watching Brands Get Burned by Agencies That Overpromised and Underdelivered.

Octify builds predictable client acquisition systems grounded in research, relevance, and disciplined execution. Our work is defined by truth, integrity, and the responsibility of managing every marketing dollar with absolute precision.

Who We Are

Octify is the evolution of IConnect Group — the same team, the same discipline, but with a sharper focus, a clearer methodology, and a harder commitment to one thing: telling you the truth about your ads.

We've seen what happens when an agency cares more about retaining a client than about telling them their offer won't convert. We've seen brands burn $20,000, $50,000, even $200,000 on campaigns built on hope instead of research. We built The Octify Method™ specifically to prevent that from happening to our clients.

We are not the biggest agency. We are not the flashiest. We don't have a floor full of junior account managers optimizing 50 accounts at once. We have a focused team that works deeply on a focused set of clients, and we don't take on work we don't believe we can win.

What It Actually Means to Work With Octify

When you work with us, you'll hear one of two things within the first two weeks: "Here's exactly what we're going to do and why it's going to work", or "Here's what we found, and here's why we need to fix this before we scale." Both of those conversations are valuable. Only one of them costs you money when skipped.

We communicate early. We move with data. We don't hide problems in dashboards full of vanity metrics. And when something isn't working, we say so before your budget runs out.

The Octify Method™:

Our entire company is built on a proprietary 3-step framework designed to eliminate guesswork and produce predictable acquisition.

Step 1: Research - We Find the Truth Your Competitors Don't Know

Before writing a single ad, we go deep. We study your buyers' real motivations, their exact objections, and the specific language they use when they decide to buy. This alone eliminates 80% of wasted ad spend from day one.

Step 2: Relevance - We Build Messaging That Actually Connects

Most ads get ignored because they talk about the brand, not the buyer. We translate everything we learned in Research into offers, creative, and messaging that speaks directly to your ideal customer at exactly the right moment in their decision.

Step 3: Revenue - We Scale What Works, Cut What Doesn't

No guesswork. No "let's see what happens." We execute with disciplined optimization — daily, not monthly — until your acquisition system becomes a predictable revenue engine. Then we scale it.

This method is the backbone of everything we do and the reason competitors cannot replicate our results. They can copy tactics, but not our values, discipline, or integrity.

How We Work

We build long-term acquisition systems, not temporary wins. Our approach eliminates uncertainty by aligning every moving part, offer, messaging, creative, landing experience, optimization, and reporting, under one structured strategy.

In an industry filled with noise, Octify is the quiet, steady force that builds what works.

Who We Serve

We specialize in two segments where clarity and truth matter most:

High-Ticket eCommerce

brands that need stable, controllable acquisition systems that respect the complexity of high-value buying decisions.

Higher-Education Institutions

organizations that require ethical, transparent enrollment systems that reflect their mission and values.

These markets trust us because our methodology aligns with their reality: structured, disciplined, and deeply intentional.

Our Values

Our culture is guided by the principles defined in your brand document:

Truth-Driven

We've turned down clients whose offers weren't market-ready. We don't take money to run campaigns we don't believe in.

Disciplined

Every campaign we run follows The Octify Method™: Research, Relevance, Revenue. In that order. Always.

Grounded

We don't sell hype. We don't show you hockey-stick projections. We show you what the data says and what we're going to do about it.

Passionate

We genuinely care whether your campaigns work. Not because your success is good for our case study library — but because we take it personally when a client's budget is wasted.

Excellent

We have a minimum standard for every creative, every landing page, and every campaign structure we touch. If it doesn't meet that standard, it doesn't go live.

Meet Our Team

The People Behind The Octify Method™

Dean Largaespada

Founder

Sherlyn Largaespada

Client Success Manager

Sergio Manzanares

Account Manager

Orlish Guido

Sr. Web and Graphic Designer

Alexandra Hernández

Web and Graphic Designer

Talk to us

If you're still reading this, you're the kind of client we work best with — someone who wants to understand the work, not just receive a report.

Let's start with your free account audit. We'll look at what you have, tell you what we see, and let you decide if we're the right fit. No pressure. No script. Just the truth.